Concept Solution for a Leading South-Asian Private Bank
Our client, a fast-growing Asian bank with over 2 million app users, aimed to elevate and envision a future for their mobile banking experience across their current geographic branches, inspired by upcoming innovations and industry trends.
By assessing industry experience trends and simultaneously addressing opportunity gaps in their existing journeys, we reimagined their mobile banking experience—introducing significant improvements that resulted in a forward-thinking experience strategy designed to delight customers and set a benchmark for innovation in the banking sector.
Concept Design for a Leading South-Asian Private Bank
Concept Solution for a Leading South-Asian Private Bank
Our client, a fast-growing Asian bank with over 2 million app users, aimed to elevate and envision a future for their mobile banking experience across their current geographic branches, inspired by upcoming innovations and industry trends.
By assessing industry experience trends and simultaneously addressing opportunity gaps in their existing journeys, we reimagined their mobile banking experience—introducing significant improvements that resulted in a forward-thinking experience strategy designed to delight customers and set a benchmark for innovation in the banking sector.
Concept Design for a Leading South-Asian Private Bank
Concept Solution for a Leading South-Asian Private Bank
Our client, a fast-growing Asian bank with over 2 million app users, aimed to elevate and envision a future for their mobile banking experience across their current geographic branches, inspired by upcoming innovations and industry trends.
By assessing industry experience trends and simultaneously addressing opportunity gaps in their existing journeys, we reimagined their mobile banking experience—introducing significant improvements that resulted in a forward-thinking experience strategy designed to delight customers and set a benchmark for innovation in the banking sector.
Concept Design for a Leading South-Asian Private Bank
Concept Solution for a Leading South-Asian Private Bank
Our client, a fast-growing Asian bank with over 2 million app users, aimed to elevate and envision a future for their mobile banking experience across their current geographic branches, inspired by upcoming innovations and industry trends.
By assessing industry experience trends and simultaneously addressing opportunity gaps in their existing journeys, we reimagined their mobile banking experience—introducing significant improvements that resulted in a forward-thinking experience strategy designed to delight customers and set a benchmark for innovation in the banking sector.
Concept Design for a Leading South-Asian Private Bank
Our client, a fast-growing Asian bank with
over 2 million app users, aimed to elevate and envision a future for their mobile banking experience across their current geographic branches, inspired by upcoming innovations and industry trends.By assessing industry experience trends and simultaneously addressing opportunity gaps in their existing journeys, we reimagined their mobile banking experience—introducing significant improvements that resulted in a forward-thinking experience strategy designed to delight customers and set a benchmark for innovation in the banking sector.
BLUEPRINT OF COLLABORATION
BLUEPRINT OF COLLABORATION
Project Overview
Concept Proposal
April-May 2024
4-Week engagement
Geography: South-east Asia (Singapore, HK)
Team
Project Team
Project Team
Design Director (Me)
2 Senior Designers
Engagement Manager
Senior Expert
Partner
My Role in the Project
My Role in the
Project
Led rapid experience benchmarking to identify key opportunities
Co-created a distinctive complex sales journey with business stakeholders.
Innovated on next-gen mobile banking experience
Packaged the final concept story for client leadership.
CONCEPT VALUE PROPOSITION
CONCEPT VALUE PROPOSITION
MARSH MOBILE BANKING: CONCEPT STORY
MARSH MOBILE BANKING:
CONCEPT STORY
MARSH MOBILE BANKING: HOMEPAGE DISCOVERY
MARSH MOBILE BANKING:
HOMEPAGE DISCOVERY
MARSH JOURNEY DESIGN: INVESTMENT PURCHASE TAILORED BY OMNICHANNEL SUPPORT
MARSH JOURNEY DESIGN:
INVESTMENT PURCHASE TAILORED
BY OMNICHANNEL SUPPORT
MARSH JOURNEY DESIGN: INVESTMENT PURCHASE
TAILORED BY OMNICHANNEL SUPPORT
MARSH MOBILE BANKING ACROSS CONTINENTS
CONCEPT VALUE PROPOSITION
PERSONALISATION IN MOBILE BANKING
MARSH MOBILE BANKING
ACROSS CONTINENTS
